The Sebring Lifestyle: Beyond the Race Track – Unleash Your Inner Angler at Lake Istokpoga
Sebring Race Villas aren't just for gearheads who live for the roar of the engine. This vibrant community caters to a well-rounded lifestyle, offering a haven for those who crave both the thrill of the racetrack and the serenity of the outdoors. Buckle up, because...
Gearheads Take the Wheel: Why Owning Cars and Racing is the New Green (Flag)
The roar of the engine, the smell of burning rubber, the thrill of the checkered flag – the world of automobiles has always held a certain allure. But lately, that passion extends beyond the racetrack and into the realm of investing and community. Here's why car...
The NAR Settlement: A Catalyst for a More Client-Centric Real Estate Market?
The recent National Association of Realtors (NAR) settlement has sent shockwaves through the industry. While the future remains unwritten, I believe it presents an opportunity for a more client-centric approach to real estate marketing. Shifting Focus: Expertise Over...
How to Improve Client Communications
To succeed in real estate, you need to become an expert in your field. Unfortunately, the more advanced your knowledge becomes, the harder it can be to effectively share it, especially with industry newcomers. This phenomenon is known as the “curse of knowledge” — a...
How to Discuss Pricing a Home With Clients
Since the early days of the pandemic, an uber-competitive market has allowed sellers to pretty much name their price. But the market is shifting. While inventory remains in short supply, rising rates have curbed demand, and overpriced listings are stagnating. So how...
How to Write More Inclusive Listings
It’s no secret that word choice can make or break a property listing. A description adorned with enticing adjectives can frame your listing in a narrative that sparks interest. But language does more than simply sell homes. Words can foster inclusion or, if...
3 Ways to Connect With Gen Z Buyers
The oldest members of Generation Z turned 25 in 2022, and they seem to have their sights set on homeownership. In fact, 85% of "zoomers" say they intend to purchase a home, and 48% plan to do so before the age of 29. What unique challenges do these aspiring...
How to Future-Proof Your Business: 4 Tips
The housing market has been hot for the past few years, and it still has momentum (especially in certain areas). But a turning of the tides is inevitable, and the early warning signs of a market slowdown are there. Inventory is still low, home prices are...
3 Benefits of Relationship Marketing
As our world continues to adapt to and evolve with technology, it can be easy to forget how much success in real estate revolves around people. In fact, the difference between a top agent and their peers is oftentimes not how hard they work, but how they nurture their...
In Tough Times, Soft Skills Win Clients
As the market cools and opportunities dwindle, it’s the little things that can give you a competitive edge. So how can you set yourself apart among fellow real estate experts? One way is by focusing on your soft skills. Soft skills can help you interact more...