
Reviving the Heartbeat of Iconic Brands: The Starbucks and Nordstrom Journey
Starbucks and Nordstrom, once celebrated for exceptional customer service, have both undergone a significant transformation. These brands, once known for their loyal customer bases and carefully curated offerings, now face declining customer satisfaction and brand...

The Erosion of Marketing Science
Introduction As a seasoned marketer with over three decades of experience in agency work, real estate, and academia, I've witnessed the evolution of the marketing landscape. However, I'm increasingly concerned about a disturbing trend: the erosion of the proven...

The Resilience of Ponies: Lessons from Hurricane
By: Tracy LeRoux Living in Central Florida, we’ve learned to prepare for storms, but nothing quite compares to the experience of weathering Hurricane Helene. As we faced the storm this past week, I found inspiration in an unexpected place: my two cheerful painted...

NAR’s New Rules: Are Real Estate Agents Going Rogue?
The recent NAR settlement has sent ripples through the real estate industry, and it seems some agents are taking advantage of the new rules in ways that may not be in their clients' best interests. Have you experienced a similar situation? Just last week, I had a...

Unleashing Your Inner Genius: A Guide to Boosting Creativity
Unlocking your inner genius isn't reserved for the chosen few. Creativity is a wellspring within each of us, waiting to be tapped. As Dr. Mihaly Csikszentmihalyi, a leading researcher on creativity, observed, "The most creative people are those who are able to find...

8 Ways to Energize Your Creativity
If you have a career that requires creativity or you’ve ever needed a creative solution to a problem, you’re aware of how challenging it can be to be creative on command. Creativity seems to come and go with little rhyme or reason. Have you ever wished you could...

The Power of Storytelling in Business
For over twenty-five years in the advertising and real estate industries, storytelling has played a critical role in connecting with my audience. When it comes to sales, storytelling is a game-changer. By appealing to emotions and providing social proof, stories can...

Unleash Your Team’s Creativity: The Power of Shared Knowledge
In today's fast-paced world, innovation is key. But how do we consistently spark fresh ideas within our teams? The answer lies in a powerful yet often overlooked tool: shared knowledge. Collaboration Breeds Breakthroughs: My experience has shown that fostering...

Everyone Talks About Thinking Outside the Box, But How Do You Do It?
As a business leader, you're constantly bombarded with challenges. You need to come up with new ideas to keep your company ahead of the competition. But sometimes, it feels like you're stuck in a rut. You keep coming up with the same old solutions to the same old...

Upgrades: What’s Worth the Investment?
Selling a home is stressful enough without the added pressure of last-minute renovations. Unfortunately, television has convinced many sellers that a “quick” remodel can substantially increase property value. In reality, the ROI of most major upgrades just isn’t worth...